January 25, 2024

Need More Omaha Clients? Use These Local SEO Tips for Your Small Business

Use these local SEO tips to attract more Omaha customers.

When we work with Omaha small businesses at our outsourced accounting firm, a common complaint we hear is that they’re struggling to attract new customers. They built a new website, and are running ads, and still, they are not gaining clients or growing their business.

At Performance Financial, one piece of advice we often give them is to focus on their local SEO efforts. What does this mean? We break it down below!

What You Need to Know About Local SEO

To properly utilize local SEO, you first need to know what it is. While general search engine optimization (SEO) tips are focused on targeting certain keywords often related to services, local SEO focuses on locations. 

When potential customers search for a service, they often add “near me” and look for businesses in their city or their surrounding areas. To show up in these search results, you need to focus on meeting Google’s criteria for these local search rankings, including how close your business is to the area they are searching, how reputable your business is, and how closely your business aligns with the services they are looking for.

Check out our tips below on how you can seamlessly integrate this content into your website to propel your company up the search results.

#1 Tip to Gain Omaha Customers Through Local SEO

Put a Process in Place to Get Customer Reviews

One of the criteria Google uses when determining where small businesses show up for local searches is how reputable the business is. They base this on Google reviews. That makes it essential for Omaha small businesses to gather testimonials and reviews from their past and current customers.

This can be challenging, and time-consuming until you put a process in place. Sending out regular email reminders to clients is a good way to prompt them for a review, or asking them right after you complete work for them. 

Two businesses that do a great job of getting ongoing Google reviews from their customers are 

Moderno Construction Management and Metro Duct Cleaners! They not only have a plethora of reviews, but they have them coming in frequently, so their pages are current. 

#2 Tip to Gain Omaha Customers Through Local SEO

Create Locations Pages for Key Service Areas

One of the best ways to show up in a search for a city “near me” is to create specific location pages on your website for your service areas. By creating a specific web page, you will be able to create SEO-friendly metadata, meta descriptions, page titles, URLs, and even headers throughout the page to make it more likely to show up in an internet search. 

Check out our Omaha page as an example. Notice how we use “Omaha” throughout the page and incorporate images and content to make it truly feel like a local page. This makes the page feel genuine to users, and not just something we created to boost our SEO. 

Other sites that do this really well are Tomy B. SalonCountry Creek Builders, and New Spaces. They make the pages feel local by incorporating the city name throughout the page, and even photos!

#3 Tip to Gain Omaha Customers Through Local SEO 

Establish a Backlink Strategy

A key local SEO strategy that’s essential for Omaha small businesses to show up in the Google search results is to get backlinks. This means you need to get reputable businesses and websites to link to your website. 

Getting this set up can take some effort, but once you do it’s worth it, as Google puts A LOT of weight on backlinks when determining rankings. 

One of the easiest ways to get backlinks is to partner with businesses that make sense for you to link to each other. For example, we work with pressure-washing companies to help them with their taxes, bookkeeping, and overall accounting needs. It would make sense for us to link to a local Omaha pressure washing company, and then have them link back to us. 

A key way to do this is through blogs. You can write a blog about pressure washing, and link to their website, and then have them write one on accounting and link to you. You can also co-write a blog. 

#4 Tip to Gain Omaha Customers Through Local SEO

Write Articles and Blogs About Locations

Omaha small businesses can also boost their local SEO by writing blogs about specific locations. Ah-hem, like this blog, aimed at Omaha small businesses. This is common practice amongst companies and is a great way to improve your ranking and attract prospective customers in those cities. 

For example, check out these blogs on Christian Brothers Construction and Bettencourt Construction.

#5 Tip to Gain Omaha Customers Through Local SEO

Add Local Content and Roundups to the Website

Omaha small businesses also need to mention key locations throughout their website and display a full list of locations. Adding a map can also help. Adding mentions of key cities will help you show up in search results. If someone searches for “S-corp services near Omaha,” it will help your page show up higher.

This is also helpful for users, as they can see what your service areas are. Adding a list of locations on your home page or in a drop-down menu will make it easier for them to locate on your site. 

Some examples of websites that do this well are Ground TechPreferred 1 Concrete MN, and Fredrickson Masonry

The Duplex Doctors are also a great example of this. By listing the neighborhoods they work with, it’s easy for users to determine if they work with the cities they’re looking to buy property in.

#6 Tip to Gain Customers Through Local SEO

Remarket to Key Locations

Another tip to attract Omaha customers to your small business is to use key locations in your remarketing efforts. When targeting customers who have visited your website or interacted with your ads, make sure to include cities. Referencing a specific location will entice them to engage with your content – either clicking on an ad or opening an email.

Conclusion

We understand that it can be difficult to attract local prospects to your Omaha small business. We hope that using these tips will help your site rank higher in searches, and result in more customers. 

For additional help in growing your business, or if you need help with your taxes or bookkeeping, contact us today to schedule a consultation.

Schedule a Tax & Accounting Analysis Now

Step 1 - Fill out the form below.
Step 2 - Select a time.
Step 3 - Provide documents.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Free Resources

FREE DOWNLOAD

12 Insanely Valuable Tax & Growth Hacks for Pressure Washers

Download Now
FREE DOWNLOAD

Power Washing Daily Profitability Tracker

Download Now
FREE DOWNLOAD

5 Ways to Reduce Taxes for Contractors & Construction Businesses

Download Now

All Articles

April 8, 2024

How to use Facebook Groups for Marketing Your Small Business

Melissa from IdealRev shares some tips on how to use Facebook Groups to market your small business to people located near your business.

Read Article →
April 8, 2024

5 Best Small Business Tax Accounting Firms in Cedar Rapids, IA

Check out the top Cedar Rapids, IA tax accounting firms.

Read Article →
April 8, 2024

Best Outsourced Accounting Firms in Dubuque, IA

Find out which Dubuque, IA accounting firms are the best!

Read Article →
April 8, 2024

7 Top Accounting Firms Near Sioux City, IA

Check out the top outsourced accounting firms near Sioux City, IA.

Read Article →
January 29, 2024

How to Start a Construction Company in Iowa: Essential Steps and Legal Requirements

Discover the essential steps and legal requirements for starting a construction company in Iowa. Get expert insights and resources for a successful launch in the construction industry.

Read Article →
January 25, 2024

Need More Omaha Clients? Use These Local SEO Tips for Your Small Business

Use these local SEO tips to attract more Omaha customers.

Read Article →
November 15, 2023

10 Des Moines Remodeler Fails Limiting Their Business Growth

Look at the top 10 mistakes Des Moines remodelers make that prevent their business from growing.

Read Article →
Contractors
October 3, 2023

How Landscaping Contractors Can Secure Large Exterior Design Contracts

We are Performance Financial, and we help landscaping contractors with their finances, and we have asked our clients about how they can secure large exterior design contracts, and we thought we would write a blog explaining how they do.

Read Article →
October 3, 2023

PARO.ai Reviews vs. Performance Financial Tax & Accounting

PARO.AI Reviews vs. Performance Financial CPA Tax & Accounting for Small Business Bookkeeping & Tax

Read Article →
September 11, 2023

Landscaper Tax Accountants: 8 Best CPA’s and Tax Accountants for Landscapers & Landscaping Contractors

Top 8 Accounting Services for Landscaping Contractors & Landscaping Companies

Read Article →
June 21, 2023

12 Super-Common Bookkeeping & Accounting Mistakes Small Business Make 2023

This blog post is a comprehensive guide detailing the twelve most common mistakes small businesses make in their bookkeeping and accounting processes in 2023, providing actionable tips for avoiding these mistakes.

Read Article →
Contractors
September 11, 2023

11 Best Bookkeeping Services for Contractors & Construction Companies

Tops Bookkeeping Services for Contractors & Construction Companies

Read Article →
May 25, 2023

9 Common Bookkeeping & Accounting Errors Small Businesses Should Avoid

From not recognizing revenue and expenses when they are earned to failing to keep accurate records, learn what mistakes you should look out for, for your Altoona IA small business.

Read Article →
March 30, 2023

The Best Photo Spots near Altoona, Iowa for Instagram-Worthy Shots

As a local expert, we explore the best photo shots near Altoona, Iowa, perfect for capturing Instagram-worthy shots. From historic landmarks to beautiful parks and unique murals, we highlight the top locations for taking stunning photos in Altoona.

Read Article →
March 30, 2023

The History and Culture of Ankeny, IA: A Guide for Visitors

Discover the rich history and vibrant culture of Ankeny IA. This guide offers an in-depth look at the history and culture of Ankeny IA, including landmarks, museums, and other historical sites. Whether you're a visitor or a local, this article will help you learn more about this charming Midwestern town.

Read Article →
April 19, 2023

Discover the Best Local Events & Festivals near Altoona, IA: A Guide to What's Happening This Year

Looking for something fun to near Altoona IA? Look no further than our guide to local events and festivals happening this year. Performance Financial CPA Tax & Accounting is your trusted community resource and this guide is just one way we can help you make the most of your time in Altoona.

Read Article →
March 30, 2023

Exploring Altoona IA: The Top Things to See and Do

Explore the outdoors and enjoy thrilling adventures in Altoona IA! Discover the area's beautiful parks and nature reserves, and learn about upcoming events and festivals. As your trusted local expert, Performance Financial CPA Tax & Accounting is here to help you make the most of your visit to Altoona IA!

Read Article →
March 30, 2023

5 Reasons To Shop Local in Des Moines, IA

Experience the unique and personalized shopping experience of local businesses near Des Moines, IA with our guide to the top five reasons to shop local. Find out how you can support the community and discover one-of-a-kind products.

Read Article →
March 30, 2023

10 Best Local Restaurants in Des Moines, IA: A Guide for Foodies

Discover the top 10 best local restaurants in Des Moines IA with our comprehensive guide for foodies. From Italian to Vietnamese Cuisine, find out where to go for the best dining experience in the city. Don't miss out on these must-visit culinary destinations.

Read Article →
Power Washing Companies
February 16, 2023

12 Tips to Scale & Grow a Pressure Washing Business

Here are 12 Insanely Valuable Tax & Growth Hacks for Pressure Washing Businesses.

Read Article →
Power Washing Companies
December 5, 2022

6 Best Tax Write Off's for Your Small Business

Small business owners, here's the 6 biggest and best write offs you should be working with your accountant to maximize.

Read Article →
This is some text inside of a div block.

Don't Wait Another Day! You'll Miss Tax Savings & Peace of Mind

Deadlines are everywhere for tax strategies, and your business deserves the peace of mind, and strategic advantage we can provide.

Tax Savings

23.2%