October 3, 2023

PARO.ai Reviews vs. Performance Financial Tax & Accounting

PARO.AI Reviews vs. Performance Financial CPA Tax & Accounting for Small Business Bookkeeping & Tax

Paro AI reviews vs. Performance Financial Tax & Accounting.

Looking for reviews of Paro.AI?

Wondering what Paro.ai is?

Have you bumped into Paro.ai after doing a google search for "accountants near me" or "bookkeeping services"?

We compete against Paro because they're trying to advertise heavily to businesses looking for accounting services.

If you're considering Paro.ai - then we should connect.

I’ll cut to the chase - Paro is crushing family owned accounting firms by using its $67 Million venture capital on Google Ads.

If you're a business considering PARO.AI - Connect with Us for a Free Consultation!

If you search Google for “accountants near me”, you’ll see Paro.ai aggressively outranking local accountants.

From Today:

Example of PARO Spending greatly on Google Ads

We’re a local business accountant, and we constantly see PARO spending MASSIVELY on Google Ads and showing up above us.

Paro.ai spends massive amounts on Google Ads & advertising in general

Search “accountants near me”, and you’ll see PARO bidding up against us.

When we noticed Paro outspending us in our local market, it caused us to start investigating.

We wanted to further understand our opponent, so we wrote this little article talking about Paro Reviews.

Small Businesses, Performance Financial would love to be your business accountant.

Paro.Ai bids against us massively in Google Ads.

We’re a family owned CPA, Tax, Accounting & Bookkeeping business, and we’d love to connect and earn your business!

Instead of outspending PARO in Google Ads (which is VERY expensive), our SEO guy helped us write this article to showcase reviews of Paro.ai

Anyone searching for reviews of PARO would be a fantastic client of ours.

So, keep reading if you’re curious about the reviews of PARO.AI.

Questions We Had Concerning PARO.ai:

  • What is Paro?
  • Where did PARO.ai come from?
  • What services does PARO.ai provide?
  • How can PARO.ai spend SO Much on advertising?
  • Is PARO.ai a good service?
  • How much does PARO.ai cost for businesses?

Why is PARO spending so much money advertising in front of local business accountants?

I’ll cut to the chase- we’re writing this Paro review article in order to outmaneuver them online.

Michael Burdick and Dan Wywrot started Paro.ai after spending years working for large accounting firms.

If you’re looking for reviews of PARO AI, keep reading.

If you’re a business owner looking for a great accounting, tax & bookkeeping firm - connect with us instead.

We are going to attempt to answer some questions we have about PARO here.

First off, what is PARO.ai?

Well, according to Jon Repka, the VP of growth, PARO is “An AI Driven Growth Platform”

What is PARO.AI?

What is PARO? It appears Paro was making headlines as far back as 2018, about how they were going to take on the Big 4 Accounting giants.

The article states that the old founder of AOL, once the most dominant provider of internet access in America, leads a $5 Million Series A into the company.

The founder and CEO of Paro is Michael Burdick, and he said he started PARO after being treated poorly & underpaid by Accounting Giant Delloite. He told TechCrunch that "He was being billed out at $250+ an hour, and was only paid $30 an hour", which both "astonished and infuriated him".

The story goes on to say that Burdick and Paro are heavily focused on "income predictability" for their freelancers, which their VC research has probably told them is the most frustrating part for all freelancers.

So they're promising freelancers predictable income, then spending like mad to get engagements with businesses that need services.

They have their eyes on taking a chunk of market share away from the old, protected & crony-laden Big 4 Accounting firms.

So what is Paro.AI?

We're a bit cynical because we're a competitor of PARO - so our cynical answer to the question "What is paro.ai?", is that It's a big tech company, fueled by private equity, trying to become the middle man between businesses that need financial services, and freelancers that don't know how to get those business clients.

The result is that they're spending massively on advertising with venture capital money.

You can find out what PARO.AI is here - VAGUELY - if you watch this video:

“Paro is an AI Driven Growth Platform”

Their AI helps them “vet thousands of accountant & finance professionals, and be very picky about who we invite into our network”.

Jon goes on to say that they are able to “benefit from this great resignation from traditional workplaces”.

In other words, PARO.ai is a third party trying to get in-between accountants and their clients.

They are a third party, getting in-between customers and service providers, much like ANGI, Thumbtack, and the host of other tech giants trying to play gatekeeper.

They claim to be "admitting 1 in every 50 applicants" (accountants & professionals) that apply.

The technology connects those professionals to engagements where their skillset is the best fit, and is aligned to their own growth goals.

Paro.ai is a “network” for accounting & finance professionals.

Paro.AI would like to sell accounting & finance services, have their network of professionals fulfill the work, and then make a cut.

Paro wants to sell accounting services & have you perform them.

Paro wants to gather accountants and professionals to fulfill the work they sell.

In essence, Paro is a middle man between the accountant & the customer.

Paro shows up when you search for accountants, and they are in Google Ads like CRAZY!

While we can’t be sure, PARO appears to rely heavily on paid advertising strategies, simply outspending their accountant competitors in every local market.

We would say that Paro is trying to be an upscale third aggregator for accountants & financial providers.

Not that far off from Upwork, Thumbtack, Angi or Bark.com.

We imagine that Paro would claim they’re nothing like these third parties - but they’ve claimed they’re trying to benefit from the “great resignation” that’s occurred since the covid shutdowns.

Freelancers often struggle to get their own clients, and if Paro is able to deploy some half-way decent advertising campaigns, fueled with over $25 Million in Series C Funding in June of 2023, then they’re going to find some clients.

Their whole claim to fame is using an AI matching software to match professionals to the right engagement, but this would be dependent on their ability to land engagements.

Perhaps it could be said that Paro is a sales & marketing organization that also knows how to attract and organize freelancers - but in an “upscale” manner.

So - what do people think about Paro? Are there any great reviews of PARO?

Here’s what we can find concerning PARO.AI reviews around the internet.

Trust Pilot Reviews of PARO: 3.8/5 Stars after 119 Reviews

The first place, and the primary place where we find reviews is on Paro.ai's Trust Pilot Page.

The reviews of PARO.AI you find on Trust Pilot? People have provided quite a few insights about what it's like from a business perspective, as well as a freelancers'.

As of 9-11-2023, Paro has 119 reviews on Trust Pilot, and an average score of 3.8/5 stars.

What do the reviews say about PARO?

Well, to be expected there's a mixed bag.

One of the major problems about the PARO platform is that while PARO.AI can advertise like crazy, invest in amazing sales people, and even attract lots of freelancers - the "production" needs to be flawless.

See, business owners need people to take complete ownership of their work, because there's not really any room for error.

PARO.AI seems to have a mixed bag of negative reviews & positive reviews, but you can see some themes in their reviews.

PARO.AI Trustpilot reviews are from both providers and business customers.

We see that there's a theme in the Paro Reviews here:

Paro.AI Negative Review Themes on TrustPilot:

  1. Contracts protect the best interests of PARO, not the accountant or the business customer.
  2. Many freelancers fail in delivering trustworthy service.
  3. PARO is great at invoicing, but perhaps struggles to pro-actively deliver on valuable service.
  4. Freelancers must not feel ownership in delivering at or above expectation, meaning the client get's left hanging.
  5. Lots of "invoice first, provide conversations last".
  6. Frequently missed delivery of promises made to customers

Now - any business that does significant amounts of volume will have upset customers periodically, but we see a theme in the Trust Pilot reviews that perhaps it's much harder for a third party to set an engagement & ensure the engagement is fully delivered upon.

Freelancers like to own their results, and it seems like PARO.AI might not have a function like many of the other third party aggregators do, which build up the credibility of a provider.

It doesn't appear that accountants get a profile showing their happy reviews, in a way that's front facing to potential customers.

With no credibility building profile for the freelancer, PARO.ai's value proposition comes down to price & take-home pay.

Sure, it's good that an accountant can rely on PARO to bring them customers, but they've essentially just placed themselves back into the time for money model - the very model that the PARO founders criticized.

I encourage you to read through the reviews of Paro on Trust Pilot and see what they say -

Paro.ai Reviews on Bark.com

You'll also find reviews of Paro.ai on Bark.

Bark is ironically also a third party player that advertises to business clients, uses search engine optimizations, and then sells leads to freelancers and professionals alike.

As of 9-11-2023, Paro has 26 reviews on Bark, and fairly decent makeup of both positive reviews, and negative reviews.

One thing I'm noticing here is that Paro obviously quit using Bark in late 2021 after a series of negative reviews.

Now, it's possible that some of these Paro reviews are just competitors trying to make Paro look bad, but there's also the likelihood that they've been unable to deliver at or above expectations.

Here's a snapshot:

G2.com Paro.AI Reviews

Click here to see their reviews on G2

Another place we found Paro.Ai reviews was on the software review platform G2.

G2 provides insight & reviews on software, and has a more robust review filtering process than most.

G2 Reviews of Paro.ai are thin at the moment, with only 3 total reviews.

There are only 3 reviews on G2 at the moment, one is from a tax professional saying it's a good company. The next is concerning their free consultation, and the last is 3/5 star review that says they were "good in a pinch, but costly".

Paro.AI Reviews on Reddit /Accounting

Another result you'll see when people check for Paro.AI reviews, is the Subreddit where someone asks:

"Has anyone had experience working as a freelancer for PARO."

You can see it here.

There are not many reviews for PARO.AI on the reddit channel, just a user or two claiming they didn't have a good interaction.

Schedule a Tax & Accounting Analysis Now

Step 1 - Fill out the form below.
Step 2 - Select a time.
Step 3 - Provide documents.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Free Resources

FREE DOWNLOAD

12 Insanely Valuable Tax & Growth Hacks for Pressure Washers

Download Now
FREE DOWNLOAD

Power Washing Daily Profitability Tracker

Download Now
FREE DOWNLOAD

5 Ways to Reduce Taxes for Contractors & Construction Businesses

Download Now

All Articles

April 8, 2024

How to use Facebook Groups for Marketing Your Small Business

Melissa from IdealRev shares some tips on how to use Facebook Groups to market your small business to people located near your business.

Read Article →
April 8, 2024

5 Best Small Business Tax Accounting Firms in Cedar Rapids, IA

Check out the top Cedar Rapids, IA tax accounting firms.

Read Article →
April 8, 2024

Best Outsourced Accounting Firms in Dubuque, IA

Find out which Dubuque, IA accounting firms are the best!

Read Article →
April 8, 2024

7 Top Accounting Firms Near Sioux City, IA

Check out the top outsourced accounting firms near Sioux City, IA.

Read Article →
January 29, 2024

How to Start a Construction Company in Iowa: Essential Steps and Legal Requirements

Discover the essential steps and legal requirements for starting a construction company in Iowa. Get expert insights and resources for a successful launch in the construction industry.

Read Article →
January 25, 2024

Need More Omaha Clients? Use These Local SEO Tips for Your Small Business

Use these local SEO tips to attract more Omaha customers.

Read Article →
November 15, 2023

10 Des Moines Remodeler Fails Limiting Their Business Growth

Look at the top 10 mistakes Des Moines remodelers make that prevent their business from growing.

Read Article →
Contractors
October 3, 2023

How Landscaping Contractors Can Secure Large Exterior Design Contracts

We are Performance Financial, and we help landscaping contractors with their finances, and we have asked our clients about how they can secure large exterior design contracts, and we thought we would write a blog explaining how they do.

Read Article →
October 3, 2023

PARO.ai Reviews vs. Performance Financial Tax & Accounting

PARO.AI Reviews vs. Performance Financial CPA Tax & Accounting for Small Business Bookkeeping & Tax

Read Article →
September 11, 2023

Landscaper Tax Accountants: 8 Best CPA’s and Tax Accountants for Landscapers & Landscaping Contractors

Top 8 Accounting Services for Landscaping Contractors & Landscaping Companies

Read Article →
June 21, 2023

12 Super-Common Bookkeeping & Accounting Mistakes Small Business Make 2023

This blog post is a comprehensive guide detailing the twelve most common mistakes small businesses make in their bookkeeping and accounting processes in 2023, providing actionable tips for avoiding these mistakes.

Read Article →
Contractors
September 11, 2023

11 Best Bookkeeping Services for Contractors & Construction Companies

Tops Bookkeeping Services for Contractors & Construction Companies

Read Article →
May 25, 2023

9 Common Bookkeeping & Accounting Errors Small Businesses Should Avoid

From not recognizing revenue and expenses when they are earned to failing to keep accurate records, learn what mistakes you should look out for, for your Altoona IA small business.

Read Article →
March 30, 2023

The Best Photo Spots near Altoona, Iowa for Instagram-Worthy Shots

As a local expert, we explore the best photo shots near Altoona, Iowa, perfect for capturing Instagram-worthy shots. From historic landmarks to beautiful parks and unique murals, we highlight the top locations for taking stunning photos in Altoona.

Read Article →
March 30, 2023

The History and Culture of Ankeny, IA: A Guide for Visitors

Discover the rich history and vibrant culture of Ankeny IA. This guide offers an in-depth look at the history and culture of Ankeny IA, including landmarks, museums, and other historical sites. Whether you're a visitor or a local, this article will help you learn more about this charming Midwestern town.

Read Article →
April 19, 2023

Discover the Best Local Events & Festivals near Altoona, IA: A Guide to What's Happening This Year

Looking for something fun to near Altoona IA? Look no further than our guide to local events and festivals happening this year. Performance Financial CPA Tax & Accounting is your trusted community resource and this guide is just one way we can help you make the most of your time in Altoona.

Read Article →
March 30, 2023

Exploring Altoona IA: The Top Things to See and Do

Explore the outdoors and enjoy thrilling adventures in Altoona IA! Discover the area's beautiful parks and nature reserves, and learn about upcoming events and festivals. As your trusted local expert, Performance Financial CPA Tax & Accounting is here to help you make the most of your visit to Altoona IA!

Read Article →
March 30, 2023

5 Reasons To Shop Local in Des Moines, IA

Experience the unique and personalized shopping experience of local businesses near Des Moines, IA with our guide to the top five reasons to shop local. Find out how you can support the community and discover one-of-a-kind products.

Read Article →
March 30, 2023

10 Best Local Restaurants in Des Moines, IA: A Guide for Foodies

Discover the top 10 best local restaurants in Des Moines IA with our comprehensive guide for foodies. From Italian to Vietnamese Cuisine, find out where to go for the best dining experience in the city. Don't miss out on these must-visit culinary destinations.

Read Article →
Power Washing Companies
February 16, 2023

12 Tips to Scale & Grow a Pressure Washing Business

Here are 12 Insanely Valuable Tax & Growth Hacks for Pressure Washing Businesses.

Read Article →
Power Washing Companies
December 5, 2022

6 Best Tax Write Off's for Your Small Business

Small business owners, here's the 6 biggest and best write offs you should be working with your accountant to maximize.

Read Article →
This is some text inside of a div block.

Don't Wait Another Day! You'll Miss Tax Savings & Peace of Mind

Deadlines are everywhere for tax strategies, and your business deserves the peace of mind, and strategic advantage we can provide.

Tax Savings

23.2%